Brands are what
they're made of.
I guide brands along the journey from abstract ideation to concrete product. Creative direction, design, production, and campaigns that sell it. One person with you every step of the way.
Direction at the top. Craft all the way down.
Brand guidance & creative direction
What the brand stands for, how it should look, and which calls to make — the thinking every drop hangs on.
Merch design & production
Garments and goods taken from sketch to finished units — sourced overseas and quality-checked in person.
Campaign & content
The assets that move the product — campaign photography, commercial film, and content, shot with the same eye that designed the goods.
Antisocial Social Club
Direction
The visual direction the drop was built on.
Product
The goods, designed and produced.
Marketing
The campaign that sold it.
Hidden NY
PRODUCTGarments designed and manufactured overseas.
Skechers
MARKETINGCommercial direction for a global brand.
I've done every job in the chain.
I'm Reider — creative director and producer. For a decade I directed commercials in Taiwan before working in fashion design and production in downtown LA.
My passion is helping brands craft their vision — then making sure it comes through stronger at every link in the chain, from design into production and marketing.
Product — design + production, Mandarin-fluent sourcing
Marketing — photo + commercial film